ABOUT

Translating the feel of physical spaces into digital products. 

I'm a multidisciplinary designer transitioning from fashion into Product and UX, with a background in creating customer experiences, brand management, visual merchandising and managing website projects from concept to launch.

Across those experiences, I learned how people interact with products and spaces, what catches their attention, where they hesitate, and what makes an experience feel effortless. Those observations continue to shape how I design digital products, helping me create experiences that are clear, intuitive, and focused on the people using them.

At Growify, I managed website projects while serving as the primary point of contact between clients and cross-functional teams. Working closely with designers, developers, and clients gave me a deeper understanding of how digital products come together. More importantly, it helped me realize that the part of the process I enjoyed most was understanding user needs and translating them into thoughtful digital experiences.

Outside of work, I paint and take photographs. It's the same habit of noticing details, patterns, and people, just expressed through a different medium.