Experience & background.

Led the creative and branding for events, shaping how each one looked and felt, from social and digital to the on-ground experience.

Managed a design team and worked directly with clients, keeping everything on brand and seeing it through to the final event.

Designed the in-store look across multiple store locations, arranging displays and keeping everything on brand and easy to shop.

Trained the team on our products and set clear merchandising standards, so each store felt consistent and well put together.

Worked on websites for brands like: Tarun Tahiliani, Ridhiiee Suuri, Heart up my Sleeves (Shark Tank), Baise Gaba, Sammsara, Safaa, Shruti Sancheti, OMTC NYC, Hemant & Nandita and Dusala.

Acted as the main point of contact for clients, turning requirements into clear briefs and running website projects end to end, from first brief through final handover.

Managed a team of professionals working under me, coordinating their work and keeping delivery on track across websites and digital campaigns.

Worked closely with customers one on one, offering a warm, personal experience and styling they could trust.

Built real relationships that kept people coming back, turning first-time shoppers into regulars.