Back to work
01Payments · Accessibility

An inclusive Google Pay for low confidence users

An end-to-end payment framework that rebuilds digital confidence for first time, low literacy, and financially anxious users, turning a high-stress moment into a calm, protected one.

Role

Lead UI/UX Designer

Platform

iOS · UPI

Focus

Inclusion & trust

Scope

20 key screens

Overview

Google Pay is built for a broad, largely confident audience. But a huge segment of India - first-time smartphone users, low literacy users, and older adults - experiences every payment as a moment of real risk. I redesigned the flow around them.

  • A calm, high-contrast visual system that never rushes the user
  • Confirmation you can see and hear: voice, large text mode and safety messages
  • Forgiving recovery paths for fraud, failed payments, refunds, and disputes

The Problem

Paying is easy. Trusting it isn’t.

Every day, millions of people use digital payments. But for first-time or anxious users, the app can feel incredibly stressful. Tiny text, fast animations, and confusing confirmation screens don't offer much comfort. Without a clear way to undo a mistake, users are left with a constant fear of sending money to the wrong person or getting scammed, with no way to get their money back. 

"When the checkout line is busy, I get so anxious that I'm going to accidentally type the wrong number or send the money to the wrong person."

A recurring anxiety from the users this project designs for

The Approach

Building trust into every tap

As the Lead UI/UX Designer, I managed this project from start to finish. I took it all the way from initial research and information architecture through to interaction design and visual prototyping. Everything I built was guided by two core ideas. 

01User Control

Using smart friction to protect users

While scanning an unverified QR code, the app intentionally slow them down with amber risk alerts. This stops people from accidentally falling into a scam on impulse. By adding a deliberate speed bump right where it matters, I turned friction into a security feature instead of an annoyance.

02Trust design

Cleaning up the noise

Instead of forcing a complex layout on everyone, I designed a simple dashboard selector. Users who feel overwhelmed by busy apps can choose "Essential Mode." This instantly clears out the extra financial noise and focuses purely on basic payment tools with extra guardrails, making daily transactions feel completely stress-free.

Google Pay welcome splashGoogle Pay home dashboardGoogle Pay scan and payGoogle Pay voice confirmationGoogle Pay processing payment
01

Setting up with confidence

A calm, one-step-at-a-time onboarding flow that explains every security guardrail in on your chosen language before asking for any personal info. 

Setting up with confidence - Splash Screen
01Splash Screen
Setting up with confidence - Regional Language Support
02Regional Language Support
Setting up with confidence - Secure Payment Guarantee
03Secure Payment Guarantee
Setting up with confidence - Phone Verification
04Phone Verification
Setting up with confidence - Phone Verification - Filled
05Phone Verification - Filled
Setting up with confidence - Verification Code
06Verification Code
Setting up with confidence - Bank Account Linked
07Bank Account Linked
02

Navigating the core spaces

A simple dashboard selector with two layout options: Essential and Standard. So the first-time users aren't overwhelmed by services they don't need yet. 

Navigating the core spaces - Choose Your Dashboard
01Choose Your Dashboard
Navigating the core spaces - Essential Home
02Essential Home
Navigating the core spaces - Standard Home
03Standard Home
03

Designing for certainty

Every payment screen answers the user's biggest silent question "Is this safe?" by using clear recipient safety cards, large-text mode, and instant voice confirmation. 

Designing for certainty - Scan & Pay
01Scan & Pay
Designing for certainty - Recipient Safety Check
02Recipient Safety Check
Designing for certainty - Large Text Mode
03Large Text Mode
Designing for certainty - Payment Success
04Payment Success
Designing for certainty - Voice Confirmation
05Voice Confirmation
04

The safety net

When payments fail, the app immediately cuts the panic by showing users that their money is safe, what happens next, and exactly how to get help. 

The safety net - Payment Processing
01Payment Processing
The safety net - Payment Failed
02Payment Failed
The safety net - Refund Tracker
03Refund Tracker
The safety net - Fraud Education
04Fraud Education
The safety net - Transaction Dispute Flow
05Transaction Dispute Flow

Takeaways

Strip the clutter for the least confident user, and the experience gets better for everyone.

Impact

Inclusive design framework

A high-clarity UX pattern designed specifically for low-confidence and low-literacy users, the group of users that most payment apps leave behind. 

User-centric fraud prevention

A system that uses smart friction to stop real-world UPI scams before they happen, without frustrating the user.

What I learned

Inclusive design benefits all

Reducing clutter for low-confidence users made the whole experience cleaner and more intuitive for everyone, not just the everyday users.

Designing for anxiety

I learned to find the high-stress moments in a journey and answer each one with instant clarity and peace of mind.

Next project

Terrago Partner Hub

View case study

Let's build something
people actually trust.

Open to product & UX design roles. Also happy to just chat, about design, photography, or whatever you're building.

© 2026 Tanvi Echpilani

I'm great at Sudoku

Product & UX Designer